Friday, November 11, 2011

Steve Jobs Hagiography is Not Good History

Kaila Colbin wrote an interesting blog at MediaPost's Online Spin: The Productive Narcissism Of Steve Jobs. At the heart of the article is a plea for bosses to not attempt to emulate Steve Jobs or Henry Ford -- both notorious "asshole" bosses -- but rather to understand that good people can also be great managers.

She explains:

"Jobs and Ford were tyrants because they were visionary, because of their internal dissonance between reality and possibility. If you do not suffer from this dissonance, no amount of bad behavior towards your colleagues will turn you into a visionary. And I believe it’s entirely possible to be a visionary and to be kind."

This is the kind of message I think bosses and potential bosses need to read...maybe two or three times. Too often, those in charge assume that with enough bluster and bullying they will seem like leaders. Want proof, ask everyone you know if they have ever had an asshole boss. Depending on your mindset, you will be amazed at the response.

While I agree with the post in regards to managing people, I think there's a challenge in equating Jobs and Ford.

In response to Kaila's post, I commented:

"A challenge, historically, though is in using Jobs and Ford as the models here. Ford, despite his shortcomings as a person/boss, built a system that revolutionized business. For all the hagiography about Jobs, the iPod, iPad, etc., can hardly be thought about the same way. Perhaps Jobs would have done something more important with his power and creativity had he lived a longer life, but I don't see how we hail him for making consumer goods that exist merely to get people to purchase them. The root of evil in Jobs' case is narcissism and money. He felt entitled to act the way he did b/c he was too big for anyone to stand up to him. Perhaps history will some day view him as the world's worst boss than some kind of creative genius for creating consumer goods that have no societal value."

Yes, people love their Macs, iPhones, iPods, iPads, etc., but can we get past turning Jobs into a saint for creating basically worthless consumer goods? As such, there is no feasible way to compare Ford and Jobs on historical importance.

The eminent historian Gordon Wood recently commented about the value of having a historical mindset, saying, "To get our bearings, to get our directions, we need to know where we've been." He added, "Without knowing history, one is living in a two-dimensional world, not experiencing reality as it ought to be experienced."

Jobs hagiography is not good history.










1 comment:

Meg said...

Hi Bob,

Insightful commentary about Jobs and his leadership reputation.

As for venerating Jobs for creating consumer products, I have to disagree with you on some points (is this a first?!).

Like you, I don't side with those who hold him in such high regard for creating aspirational products - these come and go and I merely view Apple iProduct fanaticism as a fad that is longer-lasting than most.

However, during his career, Jobs played a significant role in revolutionizing several industries: filmmaking (making CGI animation possible and accessible), digital music (popularizing digital sales in the era of Napster-like sites), and industrial design (not only influencing the look of products and packaging, but seeing his model of simplicity cross over to modern art).

While some might not think these contributions are as monumental as Ford revolutionizing manufacturing, I feel better about revering Jobs for these rather than a cache of cool, expensive products.

Cheers!
Meg